{"id":2457,"date":"2020-11-24T09:59:28","date_gmt":"2020-11-24T09:59:28","guid":{"rendered":"https:\/\/www.treku.com\/de\/?p=2457"},"modified":"2025-04-11T12:25:48","modified_gmt":"2025-04-11T12:25:48","slug":"identidad-y-colores","status":"publish","type":"post","link":"https:\/\/www.treku.net\/de\/blog\/2020\/11\/24\/identidad-y-colores\/","title":{"rendered":"Farben Mit Identit\u00e4t"},"content":{"rendered":"[vc_row][vc_column css=&#8221;.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column css=&#8221;.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text el_class=&#8221;inbox_tres&#8221; css=&#8221;.vc_custom_1606211512064{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}&#8221;]<a style=\"color: #000 !important; font-size: 16px !important;\" href=\"\/stories\/\">&lt;\u00a0 Zur\u00fcck zu Geschichten<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_ochenta&#8221;][vc_column_text]\n<h1 class=\"h1_blog\">Farben mit identit\u00e4t<\/h1>\n[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;inbox_tres&#8221;][vc_column][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}&#8221;]<div class=\"ult_row_spacer\"><div class=\"ult-sticky-anchor\"><div class=\"ult-sticky-section ult-sticky \"  data-gutter= '20' data-stick_behaviour= 'stick_with_scroll_row'  data-sticky_position= 'top' data-mobile='no' data-support='no'>[vc_column_text css=&#8221;.vc_custom_1606211557923{margin-bottom: 30px !important;}&#8221;]\n<p class=\"pie_foto\">FOTOGRAFY:<\/p>\n<p class=\"pie_foto\">Mito<\/p>\n[\/vc_column_text]<\/div><div class=\"ult-space\"><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;columna_derecha&#8221; width=&#8221;8\/12&#8243;][vc_column_text]Das baskische Wort &#8220;urdin&#8221; beschrieb urspr\u00fcnglich die Farben Blau, Gr\u00fcn und Grau. &#8220;Urdin&#8221; kann heute mit &#8220;wie Wasser&#8221; \u00fcbersetzt werden und bezieht sich daher auf die verschiedenen Farbt\u00f6ne, die mit Wasser in Verbindung gebracht werden. Fr\u00fcher beschrieb das Wort die Farbe eines grauen Haares, aber auch die des w\u00fctenden Meeres im Winter oder die eines Bergsees im Sommer. Alle Farben haben eine Bedeutung, und diese Bedeutung h\u00e4ngt starkt vom Kontext ab. Rot kann sowohl erotisch als auch anz\u00fcglich wirken. Gelb kann bedr\u00fcckend aber auch therapeutisch sein. Gr\u00fcn kann sowohl giftig als auch hypnotisierend wirken. F\u00fcr jeden Betrachter kann eine Farbe etwas anderes bedeuten.[\/vc_column_text][vc_single_image image=&#8221;2460&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1606211590597{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548927763671{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1548927752791{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2461&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211603384{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;inbox_tres&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner el_class=&#8221;columna_derecha&#8221;][vc_column_text]<strong>Ein neues Farbuniversum<\/strong><\/p>\n<p>Farben, so sagt man, sind eine Illusion, die geschaffen wurde, um die Realit\u00e4t besser zu verstehen. Wie Illusionen sind auch Farben sehr subjektiv. Farben \u00e4ndern sich je nach Betrachter, Kultur oder Gef\u00fchlslage einer Person, die sie betrachtet. Zwei Menschen sehen nie das gleiche Violett oder das gleiche Gr\u00fcn. Sie werden sich wahrscheinlich nicht einmal einig, welches Schwarz das richtige Schwarz ist.[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_single_image image=&#8221;2462&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211693294{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_column_text]Und dennoch gibt es Farbharmonien. Eine Farbharmonie ist ein Gleichgewicht, das durch die Mischung verschiedener Farben entsteht. Sie wirken sanft und beruhigend wie ein perfekt gestimmtes Klavier.[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_single_image image=&#8221;2463&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211708146{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_column_text]Im letzten Jahr haben wir bei Treku an einer neuen Farbpalette gearbeitet. Einerseits wollten wir die Farbharmonie unserer M\u00f6bel verbessern und unseren Kunden so ein breiteres Angebot bieten. Andererseits musste die neue Farbpalette sehr einheitlich sein. \u00c4hnlich wie in einem Stammbaum, in dem alle Mitglieder sowohl eine Blutsverwandtschaft als auch eine emotionale Beziehung haben.[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_single_image image=&#8221;2464&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211722734{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_column_text]Wir wollten absolute Harmonie. Das Ergebnis dieser einj\u00e4hrigen Arbeit sind f\u00fcnf Farbbereiche: Blau, Gr\u00fcn, Rot, Gelb und Neutral. Jeder Farbbereich nimmt in drei S\u00e4ttigungsstufen ab. Um die richtigen Farben zu finden, haben wir uns von unseren Meeren, unseren W\u00e4ldern, unserem M\u00fcll, unseren Str\u00e4nden und Klippen inspirieren lassen. Und auch vom Himmel: Im Baskenland regnet es an mehr als der H\u00e4lfte der Tage im Jahr.[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_single_image image=&#8221;2465&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211747150{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_column_text]Wolken sind hier eine H\u00e4ufigkeit. Dadurch wird die Landschaft oft mit einem besonderen Licht \u00fcberflutet \u2013 sanft und nur ganz selten mit Rauheiten, mit weichen Kontrasten und angenehmen S\u00e4ttigungen. Unsere neue Farbpalette verk\u00f6rpert genau diese Eigenschaften und unterst\u00fctzt uns dabei, M\u00f6belst\u00fccke mit Identit\u00e4t zu kreieren.[\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_cien&#8221;][vc_single_image image=&#8221;2466&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1606211761969{padding-top: 28px !important;padding-right: 20px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_ochenta&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column css=&#8221;.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column css=&#8221;.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text el_class=&#8221;inbox_tres&#8221; css=&#8221;.vc_custom_1606211512064{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}&#8221;]&lt;\u00a0 Zur\u00fcck zu Geschichten[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;1px&#8221; el_class=&#8221;margen_ochenta&#8221;][vc_column_text] Farben mit identit\u00e4t [\/vc_column_text][vc_empty_space height=&#8221;1px&#8221; &hellip;<\/p>\n","protected":false},"author":4,"featured_media":2781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - 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