{"id":1319,"date":"2018-11-12T10:41:26","date_gmt":"2018-11-12T10:41:26","guid":{"rendered":"http:\/\/www.treku.com\/?p=1319"},"modified":"2025-04-11T12:25:36","modified_gmt":"2025-04-11T12:25:36","slug":"como-aldabatreku-se-convirtio-en-treku","status":"publish","type":"post","link":"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/","title":{"rendered":"How Aldabaldetreku became Treku"},"content":{"rendered":"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1554116270387{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]<\u00a0 Back to stories<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text]\n

How Aldabaldetreku
\nbecame Treku<\/h1>\n[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]
[vc_column_text css=”.vc_custom_1554714579509{margin-bottom: 30px !important;}”]\n

PHOTO:<\/p>\n

Xabier and Gorka Aldabaldetreku,
\ngrandchildren of the founder of
\nMuebles Treku and current directors<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]When dawn breaks in Zarautz, the rays of the sun take a few more minutes more to fall on the Olaa neighbourhood. The light uses this time to break through the hills among which this entirely rural spot is nestled, just two kilometers from one of the Basque Country\u2019s best-known beaches. Olaa bears no resemblance to touristy Zarautz. It is covered in green pastures still grazed by livestock and is scantly inhabited by a dozen evenly-scattered homesteads, the characteristic Basque farm. A small freshwater stream called Olaa, the very same that gives the place its name, forms its backbone as it crosses the neighbourhood, allowing the road to run by its side.[\/vc_column_text][vc_single_image image=”1321″ img_size=”full” css=”.vc_custom_1548927350976{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548927763671{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1548927752791{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1960″ img_size=”full” css=”.vc_custom_1554116858038{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_empty_space height=”1px” el_class=”margen_cien”][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]
[vc_column_text css=”.vc_custom_1554117024725{margin-bottom: 30px !important;}”]\n

PHOTO:<\/p>\n

(Top)The Flysch of Zumaia,
\nwhich reveals more than
\n60 million years of the
\nEarth\u2019s history.<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]This is home to Muebles Treku\u2019s factory, a building which awakens at the same time each day when an operator turns on the furnace, feeding it with discarded wood from furniture construction, and starts up all the machinery. An hour later, when the rest of the workers arrive, the production cycle is already warmed up and ready to go so they can get started on their work.
\nIt hasn\u2018t always been this way because Treku wasn\u2019t always there. The company was established in 1947 in a modest industrial suburb very close to the Zarautz\u2019s historic quarter by Jesu\u0301s Aldabaldetrecu, the aitona (\u2018grandfather\u2019 in Basque) of the current managers.<\/p>\n

His vocation was making bathroom furniture for the inhabitants of Zarautz but people soon started to call for his services from towns all over the Basque Country. Although Jesu\u0301s created classic and simple furniture, he was highly valued by clients who appreciated his conscientiousness, his integrity and his taste for details.<\/p>\n

After he retired, his children expanded the business: they transformed the small carpentry workshop into a modern factory and began selling their products across Europe. Treku grew and moved to a new 12.000 square meter factory in the Olaa neighbourhood of Zarautz, and with it emerged the rst signs of the subtlety of the furniture design which today characterises all their collections. The Treku of today is the lovechild of yesterday\u2019s experience and tomorrow\u2019s ideas. \u201cModern machinery might take up most of the factory\u2019s surface, but ngers and eyes are still at the heart of the production process\u201d. It is these ngers and eyes which select knots and grains in the oak veneers; which are responsible for making a piece of furniture gleam the best ochre which characterizes walnut; or which are capable of distinguishing the pink hues that American oak will give out in years to come as it ages.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row content_placement=”top” el_class=”inbox_tres”][vc_column width=”8\/12″][vc_single_image image=”1962″ img_size=”full”][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”1961″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_empty_space height=”1px” el_class=”margen_cien”][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]

[vc_column_text css=”.vc_custom_1554117372580{margin-bottom: 30px !important;}”]\n

PHOTOS:<\/p>\n

(01) The second and third generation
\nof the Aldabaldetreku family.
\n(02) Treku founder Jesu\u0301s Aldabaldetrecu
\nwith his wife Jesusa.<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]The Treku of today is technology and, above all, craft, a wood craft which, for over 500 years has been in the DNA of the carpenters of Zarautz. The Treku of today are the grandchildren of Jesu\u0301s and its team is made up of carpenters, designers, sales reps and managers. In a corner of Treku\u2019s offices, filled with the constant aroma of co ee, sits a wooden table of barely a square meter in size. It has no drawers nor additional units. It has a rectangular surface, smooth and austere, on which the accounting of days gone by was done; the painstaking work of the company\u2019s gures and balances. It has been out of use for many, many years but is kept as a nostalgic reminder of what the company once was.<\/p>\n

Not far from this table is a world map with small ags pinned on it to mark the countries where Treku distributes its creations. There are more than fty pins, representing the internationalisation achieved in the past few years. If these pins were to be joined up by an imaginary thread, it would be possible to do a complete loop around the world. This loop began in 1947 with Jesu\u0301s Aldabaldetrecu, the carpenter grandfather. It is an odyssey whose course is chosen by contemporary and everlasting furniture produced in this rural neighbourhood of Zarautz where dawn always breaks a few moments later.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_single_image image=”1458″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_cientoveinte”][vc_separator][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1554116270387{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]<\u00a0 Back to stories[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text] How Aldabaldetreku became Treku [\/vc_column_text][vc_empty_space …<\/p>\n","protected":false},"author":2,"featured_media":1321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sobre-treku"],"acf":[],"yoast_head":"\nHow Aldabaldetreku became Treku - Treku EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Aldabaldetreku became Treku - Treku EN\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1554116270387{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]<\u00a0 Back to stories[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text] How Aldabaldetreku became Treku [\/vc_column_text][vc_empty_space …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/\" \/>\n<meta property=\"og:site_name\" content=\"Treku EN\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T10:41:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T12:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treku.net\/en\/wp-content\/uploads\/sites\/5\/2018\/11\/mueblestreku_aldabatreku_xabigorka.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"1235\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.treku.net\/en\/#website\",\"url\":\"https:\/\/www.treku.net\/en\/\",\"name\":\"Treku EN\",\"description\":\"Design furniture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.treku.net\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.treku.net\/en\/wp-content\/uploads\/sites\/5\/2018\/11\/mueblestreku_aldabatreku_xabigorka.jpg\",\"contentUrl\":\"https:\/\/www.treku.net\/en\/wp-content\/uploads\/sites\/5\/2018\/11\/mueblestreku_aldabatreku_xabigorka.jpg\",\"width\":950,\"height\":1235},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/#webpage\",\"url\":\"https:\/\/www.treku.net\/en\/blog\/2018\/11\/12\/como-aldabatreku-se-convirtio-en-treku\/\",\"name\":\"How Aldabaldetreku became Treku - 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