{"id":2523,"date":"2020-11-24T09:51:00","date_gmt":"2020-11-24T09:51:00","guid":{"rendered":"https:\/\/www.treku.com\/en\/?p=2523"},"modified":"2025-04-11T12:25:33","modified_gmt":"2025-04-11T12:25:33","slug":"identidad-y-colores","status":"publish","type":"post","link":"https:\/\/www.treku.net\/en\/blog\/2020\/11\/24\/identidad-y-colores\/","title":{"rendered":"Identity & Colours"},"content":{"rendered":"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1606211186697{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]<\u00a0 Back<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text]\n

Identity & Colours<\/h1>\n[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_empty_space height=”1px” el_class=”margen_cien”][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]
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PHOTOGRAPHY:<\/p>\n

Mito<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]Originally, the Basque word \u201curdin\u201d described the colors blue, green and grey. \u201cUrdin\u201d means \u201clike water\u201d, and from there this refers to the different tones that can be reflected in a transparent liquid: \u201curdin\u201d was the color of grey locks of hair but also of the raging sea in winter or a lake between summer pastures. All colors have a meaning and this meaning depends on the context. A red can be erotic or in inappropiate. Yellow, oppressive or therapeutic. Green, poisonous or hypnotic. There are as many colors as there are there are gazes.[\/vc_column_text][vc_single_image image=”2527″ img_size=”full” css=”.vc_custom_1606211237705{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548927763671{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1548927752791{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”2528″ img_size=”full” alignment=”center” css=”.vc_custom_1606211256112{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”columna_derecha”][vc_column_text]A new chromatic universe<\/strong><\/p>\n

Colors, they say, are an illusion created to understand reality. Like illusions, colors are profoundly subjective. Each color enjoys a meaning according to the eyes, the culture or the sensibility of the person who sees it. Two people never see the same violet, nor the same green, let alone coincide when referring to the same tone of black.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2529″ img_size=”full” alignment=”center” css=”.vc_custom_1606211372925{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Nevertheless, exists chromatic harmony. The chromatic harmony is the equilibrium that one obtains when the right colors are combined. It is consonance, it is calm, it is a piano perfectly in tune.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2530″ img_size=”full” alignment=”center” css=”.vc_custom_1606211391833{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]During this last year at Treku, we have studied a pallet of colors. On one side, we want to amplify the chromatic variations of out furniture and offer our clients a wider array of possibilities. On the other, we need for the new pallet to be profoundly coherent, like a family tree in that all parts have a blood as well as sentimental relationship. We want total harmony.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2531″ img_size=”full” alignment=”center” css=”.vc_custom_1606211413326{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Fruit of this year\u2019s work and reflection is the organization of the colors that we present here: five ranges \u2013 blues, greens, reds, yellows and neutrals \u2013 each one of which steps down through three nuanced levels of saturation. To find the adequate colors we simply had to look around at our surroundings, our sea, our forest, our leaf piles, our beaches and cliffs.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2532″ img_size=”full” alignment=”center” css=”.vc_custom_1606211434987{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Also, at our skies: in the Basque Country it rains more than half the days of the year. The clouds are a habitual presence on our horizon and help inundate out landscape with a very special light, subtly shaded, without barely stridency, with smooth contrasts and delicate saturations. Our new color palette is an expression of all of that and the necessity to create spaces with soul through our furniture.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2533″ img_size=”full” alignment=”center” css=”.vc_custom_1606211456144{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_ochenta”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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