{"id":1408,"date":"2018-11-13T10:32:37","date_gmt":"2018-11-13T10:32:37","guid":{"rendered":"http:\/\/www.treku.com\/?p=1408"},"modified":"2025-04-11T12:25:00","modified_gmt":"2025-04-11T12:25:00","slug":"entre-nosotros","status":"publish","type":"post","link":"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/","title":{"rendered":"Entre nous"},"content":{"rendered":"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1559643246275{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]\n

<\u00a0 Retour<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text]\n

Entre nous<\/h1>\n[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]
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PHOTO:<\/p>\n

(\u00c0 droite) I\u00f1igo Etxebeste de Treku,
\nFrancis Gainzarain de Marina dise\u00f1o et Kiyomi Higuchi
\nde Design Within Reach.<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]Le monde change chaque seconde. En revanche, le design, le bon design, demeure \u00e0 jamais. Les designers et les entreprises ne sont pas les seuls impliqu\u00e9s dans cette \u00e9quation, mais aussi les distributeurs, ce fil mince et pourtant n\u00e9cessaire qui relie le grand public aux pi\u00e8ces de mobilier. D\u00e8s ses d\u00e9buts, Treku a mis\u00e9 sur la figure du distributeur pour son r\u00f4le d\u2019ambassadeur de la marque et sa capacit\u00e9 \u00e0 apporter de la valeur ajout\u00e9e aux produits de la soci\u00e9t\u00e9. Francis Gainzarain, propri\u00e9taire et directeur du magasin Marina Dise\u00f1o \u00e0 Bilbao a conscience du processus continu de changement dans lequel nous sommes plong\u00e9s. Non seulement il a connu l\u2019\u00e9volution de la ville elle-m\u00eame \u2013\u00a0son commerce est situ\u00e9 \u00e0 tout juste cinq minutes \u00e0 pied du Mus\u00e9e Guggenheim Bilbao\u00a0\u2013, mais aussi celle du secteur du meuble design\u00a0: il a ouvert son magasin en 1979 et, depuis, le plus grand changement vient des clients selon lui.<\/p>\n

\u00ab\u00a0Aujourd\u2019hui, ils sont bien plus exigeants et d\u2019une mani\u00e8re g\u00e9n\u00e9rale plus inform\u00e9s\u00a0\u00bb. Cela se traduit par un autre devoir pour le distributeur\u00a0: plus de travail, plus de flair et plus d\u2019honn\u00eatet\u00e9 pour faire face \u00e0 une offre de meuble vaste et mondialis\u00e9e afin que la s\u00e9lection adress\u00e9e au client fr\u00f4le la perfection. Kiyomi Higuchi est la responsable des achats chez Design Within Reach, une soci\u00e9t\u00e9 am\u00e9ricaine de meubles design qui compte plus d\u2019une trentaine de magasins r\u00e9partis dans les principales villes du pays. DWR est depuis 15 ans le distributeur de Treku aux \u00c9tats-Unis, un pilier quand il s\u2019agit de traduire la philosophie de la marque de Zarautz dans un pays qui est bien diff\u00e9rent, au moins en apparence, des autres pays europ\u00e9ens.[\/vc_column_text][vc_single_image image=”1413″ img_size=”full” css=”.vc_custom_1548937734237{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548927763671{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1548927752791{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1990″ img_size=”full” alignment=”center” css=”.vc_custom_1554376661276{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_empty_space height=”1px” el_class=”margen_cien”][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]

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PHOTO:<\/p>\n

(En haut) Kiyomi Higuchi, Jean-Louis Iratzoki et Ander Lizaso choisissent les couleurs de la collection Kai pour les magasins de DWR.<\/p>\n

(\u00c0 droite) Quelques magasins DWR qui proposent le meilleur design.<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]Mais aux \u00c9tats-Unis il existe \u00e9galement un cr\u00e9neau prometteur autour du meuble de qualit\u00e9, gr\u00e2ce en partie au r\u00f4le jou\u00e9 par Design Within Reach dans la diffusion des vertus du bon design. Kiyomi doute que l\u2019oc\u00e9an Atlantique constitue une fronti\u00e8re culturelle\u00a0: la \u00ab\u00a0simplicit\u00e9 raffin\u00e9e\u00a0\u00bb de l\u2019esth\u00e9tique Treku est capable de s\u00e9duire une client\u00e8le avide de meubles de qualit\u00e9, quel que soit son pays d\u2019origine.
\nCette r\u00e9flexion est tr\u00e8s famili\u00e8re \u00e0 I\u00f1igo Etxebeste, directeur commercial de Treku. \u00ab\u00a0La diff\u00e9rence de go\u00fbts qui existe aujourd\u2019hui entre la France et la Cor\u00e9e du Sud est moins importante que celle d\u2019il y a vingt ans entre les villes espagnoles de Galice et Valence\u00a0\u00bb. Ce n\u2019est pas un hasard si la marque vend ses pi\u00e8ces dans plus de cinquante pays r\u00e9partis dans le monde entier et si elle a s\u00e9duit non seulement un public, mais aussi la sensibilit\u00e9 des distributeurs avertis. Le monde a chang\u00e9, il est devenu global, sa taille a diminu\u00e9, mais, en m\u00eame temps, les fronti\u00e8res qui s\u00e9paraient le go\u00fbt du bon meuble design sont plus t\u00e9nues.[\/vc_column_text][vc_single_image image=”1989″ img_size=”full” css=”.vc_custom_1554376682521{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_cientoveinte”][vc_separator][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1559643246275{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”] <\u00a0 Retour [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text] Entre nous [\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row …<\/p>\n","protected":false},"author":2,"featured_media":1413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sobre-treku"],"acf":[],"yoast_head":"\nEntre nous - Treku FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entre nous - Treku FR\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1559643246275{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”] <\u00a0 Retour [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text] Entre nous [\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/\" \/>\n<meta property=\"og:site_name\" content=\"Treku FR\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T10:32:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T12:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treku.net\/fr\/wp-content\/uploads\/sites\/6\/2018\/11\/mueblestreku_entrenosotros_inigofranciskiyomi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"1057\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.treku.net\/fr\/#website\",\"url\":\"https:\/\/www.treku.net\/fr\/\",\"name\":\"Treku FR\",\"description\":\"Mobilier contemporain\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.treku.net\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.treku.net\/fr\/wp-content\/uploads\/sites\/6\/2018\/11\/mueblestreku_entrenosotros_inigofranciskiyomi.jpg\",\"contentUrl\":\"https:\/\/www.treku.net\/fr\/wp-content\/uploads\/sites\/6\/2018\/11\/mueblestreku_entrenosotros_inigofranciskiyomi.jpg\",\"width\":950,\"height\":1057},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/#webpage\",\"url\":\"https:\/\/www.treku.net\/fr\/blog\/2018\/11\/13\/entre-nosotros\/\",\"name\":\"Entre nous - 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