{"id":2536,"date":"2020-11-24T09:45:41","date_gmt":"2020-11-24T09:45:41","guid":{"rendered":"https:\/\/www.treku.com\/fr\/?p=2536"},"modified":"2025-04-11T12:24:59","modified_gmt":"2025-04-11T12:24:59","slug":"identidad-y-colores","status":"publish","type":"post","link":"https:\/\/www.treku.net\/fr\/blog\/2020\/11\/24\/identidad-y-colores\/","title":{"rendered":"Identit\u00e9 & Couleurs"},"content":{"rendered":"[vc_row][vc_column css=”.vc_custom_1548933283319{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548933331137{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}”][vc_column css=”.vc_custom_1548933306791{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”inbox_tres” css=”.vc_custom_1606210711121{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;}”]<\u00a0 Retour<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”1px” el_class=”margen_ochenta”][vc_column_text]\n

Identit\u00e9 & Couleurs<\/h1>\n[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_empty_space height=”1px” el_class=”margen_cien”][vc_row_inner equal_height=”yes”][vc_column_inner width=”4\/12″ css=”.vc_custom_1548931111608{margin-bottom: 30px !important;border-right-width: 1px !important;border-left-width: 1px !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;border-right-color: #e2e2e2 !important;border-right-style: solid !important;}”]
[vc_column_text css=”.vc_custom_1606210734227{margin-bottom: 30px !important;}”]\n

PHOTOS:<\/p>\n

Mito<\/p>\n[\/vc_column_text]<\/div>

<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”columna_derecha” width=”8\/12″][vc_column_text]A l\u2019origine, le mot basque “Urdin” d\u00e9crivait les couleurs bleues, vertes et grises. Il signifiait \u00e9galement “comme de l\u2019eau” et de la m\u00eame fa\u00e7on, les diff\u00e9rentes nuances pouvant se refl\u00e9ter dans la transparence. “Urdin” pouvait aussi \u00e9voquer la couleur gris\u00e9e des m\u00e8ches de cheveux, celle d\u2019une mer d’hiver d\u00e9mont\u00e9e ou d\u2019un lac de l\u2019estuaire. Quelles qu\u2019elles soient, les couleurs rev\u00eatent toutes un sens et sont toujours li\u00e9es \u00e0 un contexte. Un rouge peut \u00eatre \u00e9rotique ou inappropri\u00e9 Un jaune oppressif ou \u00e0 l\u2019inverse, th\u00e9rapeutique. Un vert, toxique ou totalement hypnotique. Il existe autant de couleurs que de regards.[\/vc_column_text][vc_single_image image=”2539″ img_size=”full” css=”.vc_custom_1606210800467{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1548927763671{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1548927752791{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”2540″ img_size=”full” alignment=”center” css=”.vc_custom_1606210835812{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][\/vc_column][\/vc_row][vc_row el_class=”inbox_tres”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”columna_derecha”][vc_column_text]Un nouvel univers chromatique<\/strong><\/p>\n

Les couleurs seraient une illusion cr\u00e9\u00e9e afin de comprendre une r\u00e9alit\u00e9. Elles sont donc pour le moins, subjectives. L\u2019interpr\u00e9tation d\u2019une couleur varie selon les yeux, la culture ou la sensibilit\u00e9 de celui qui la regarde. Deux personnes ne verront jamais le m\u00eame violet, ni le m\u00eame vert et pourraient m\u00eame ne pas co\u00efncider \u00e0 propos d’un noir.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2541″ img_size=”full” alignment=”center” css=”.vc_custom_1606210911727{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Cependant l\u2019harmonie chromatique existe, elle est le r\u00e9sultat d\u2019une bonne combinaison des couleurs. Il s\u2019agit d\u2019une forme de consonance, de calme, tel un piano parfaitement accord\u00e9.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2542″ img_size=”full” alignment=”center” css=”.vc_custom_1606210937461{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Chez Treku, nous avons men\u00e9 un profond travail autour des teintes afin d\u2019\u00e9tendre les variations chromatiques de nos meubles et d’offrir \u00e0 nos clients, un choix encore plus large. La coh\u00e9rence de cette nouvelle palette \u00e9tait \u00e0 nos yeux, indispensable. A l\u2019image d\u2019un arbre g\u00e9n\u00e9alogique o\u00f9 l\u2019ensemble des individus est li\u00e9 par un lien de sang ou sentimental.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2543″ img_size=”full” alignment=”center” css=”.vc_custom_1606210954681{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]Le r\u00e9sultat de cette recherche est mat\u00e9rialis\u00e9 par une proposition de cinq gammes de couleurs : bleue, verte, rouge, jaune et des neutres. Chacune se d\u00e9clinant en trois nuances de saturation. Trouver ces couleurs nous a juste amen\u00e9 \u00e0 regarder autour de nous\u2026. A observer la mer, les for\u00eats, les plages et les falaises.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2544″ img_size=”full” alignment=”center” css=”.vc_custom_1606210978879{padding-top: 28px !important;padding-right: 20px !important;}”][vc_empty_space height=”1px” el_class=”margen_cien”][vc_column_text]A regarder le ciel. Au Pays Basque, il pleut plus de la moiti\u00e9 de l\u2019ann\u00e9e. Les nuages rythment notre horizon et contribue \u00e0 inonder le paysage d\u2019une lumi\u00e8re tr\u00e8s particuli\u00e8re, subtilement tamis\u00e9e, avec de doux contrastes et des saturations d\u00e9licates. Notre nouvelle palette chromatique en est l\u2019expression et devrait, l\u00e0 est notre souhait, donner \u00e0 travers nos meubles, de l\u2019\u00e2me aux espaces.[\/vc_column_text][vc_empty_space height=”1px” el_class=”margen_cien”][vc_single_image image=”2545″ img_size=”full” alignment=”center” css=”.vc_custom_1606210998413{padding-top: 28px !important;padding-right: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”1px” el_class=”margen_ochenta”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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